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February 16, 2007, Newsletter Issue #2: Going Into Public Relations
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Tip of the Week
Public relations is an area where an educator can really spread their creative wings. Working for the school district, promoting the successful programs for the different schools, and talking to the press can be make for an exciting day. But make sure you don't get caught up in a crisis situation. PR professionals do more than just file press releases and pitch stories to the media. In the event of an emergency, PR professionals become the face of the company, offering crisis control preventive measures and working with all parties involved to rectify the potentially disastrous situation. Before you get involved in any corporation, it's always good to do your own investigative work on the company's reputation and past experiences with the press. A couple of websites to check are Bestplacestowork.org and Fortune's 100 Best Companies to Work For to find out what the positions are available and what the requirements are.
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